The Dairy is an exclusive venue that will be sought out by clientele. It requires minimal noise across its branding because there is no need for advertising or marketing. zynk has created a brand identity that is both contemporary and sophisticated. zynk created an irreducible brand image which translated across all graphic design elements. The style reflects the club’s focus on reaching a selective demographic who prioritise the benefits of escaping to an exclusive location away from over-populated town centre venues.