Brand development and design to establish a distinct, easily recognisable identity that elevates The Padel Club to the forefront of the UK’s Padel Tennis scene. It’s designed to resonate with diverse audiences, catering to newcomers, families, friends, and elite players alike, positioning itself as an affordable and accessible hub for all. zynk has created a modern and contemporary logo helping to symbolise inclusiveness and community to all the players. The abstract holding space gives reference to a padel court encasing the brand name, creating a visual connection to the sport. The brands colour pallet is an integral part of their identity. The use of dark blue and gold is to communicate the message of achievement, inclusivity and professionalism, elements deeply rooted in the companies core values. zynk developed the brand identity and the brand guidelines document for the ongoing communication of The Padel Club brand.